RSS Subscription Results for AdBrite : Full Page Ads

Below are the AdBrite results for the increasing RSS subscriptions test with full page ads. Cost per click campaigns were run previously and results are here.

An identical splash page was created for the AdBrite test as with all the others. As all the other tests I tracked results using the ccount script, one link for subscribing to the RSS feed and one link for subscribing via email.

Results of the campaign to the splash page:

• $ .001 cost per view
• $ .88 total spend
• 881 views of the splash page

Results once on the splash page:

• 10 clicks to the Subscribe RSS Link
• 17 clicks to the Subscribe via Email Link
• Total: 27 clicks (not necessarily subscriptions, see below)

Conclusion:
Unfortunately once you are on the splash page and click the subscribe RSS link it takes you off the site to a feedburner page, the person must then add to an RSS reader and you have no way of tracking once they are off your site. The same holds true for the subscription via email, once you enter your email on the splash page and click to subscribe it pops up a window and requires that you enter the email again. This means that we do not know if the 10 and 17 resulted in subscriptions.

Essentially the 27 clicks to subscribe (assuming they were all subscriptions) cost a total of $.88. Therefore each click or subscription cost $ .03. This will be compared to the other campaign results to know if that is a good result.

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