Below are the AdBrite results for the increasing RSS subscriptions test with cost per click ads.

Test Marketing Buy: Use cost per click ads paying for each click on each advertisement to send the user to a splash page.

An identical splash page was created for the AdBrite test as with all the others. AdBrite was the smallest test. By tracking using the ccount script described in the above post I could track the click throughs on the two links, one for subscribing to the RSS feed and one for subscribing via email. AdBrite marketing campaign was a CPC (cost per click) campaign to send individuals to the RSS subscribe page.

Results of the campaign to the splash page:

• $ .05 per click
• $ 25 total spend
• 500 clicks to the splash page

Results once on the splash page:

• 18 clicks to the Subscribe RSS Link
• 16 clicks to the Subscribe via Email Link
• Total: 34 clicks (not necessarily subscriptions, see below)

Conclusion:
Unfortunately once you are on the splash page and click the subscribe RSS link it takes you off the site to a feedburner page, the person must then add to an RSS reader and you have no way of tracking once they are off your site. The same holds true for the subscription via email, once you enter your email on the splash page and click to subscribe it pops up a window and requires that you enter the email again. This means that we do not know if the 18 and 16 resulted in subscriptions.

Essentially the 34 clicks to subscribe (assuming they were all subscriptions) cost a total of $25. Therefore each click or subscription cost $ .74. This will be compared to the other campaign results to know if that is a good result.

Rate this post: