In this test I wanted to increase RSS subscriptions by testing various splash pages and different traffic sources. In this case I wanted to create multiple splash pages that were all exactly the same, however each one had different link tracking code.

Test: Determine which paid marketing campaigns increased subscriptions for the cheapest cost.

To start I implemented the code from the ccount script, read why I choose it here.

Steps to test:

Step 1 : Create Multiple Identical Pages
To test I simply created one .html file that discussed the site and asked people to either click the RSS subscription button or sign up to email delivery from feedburner. I then created multiple pages that were identical.

Step 2 : Create Redirect Links to Track
The RSS subscription button link (URL) was replaced with a redirect so ccount could track the number of clicks and the email subscription had a second redirect so ccount could track email subscription separately from RSS buttons. These redirects are created within ccount, you simply put the original URL and give it a name. Ccount then provides you with a new URL you place within the html page.

Step 3 : Each Marketing Campaign is Sent to a Unique Page
I created a unique page for each marketing campaign that I ran and each page had unique tracking codes in ccount. This allows me to compare what I spent on the marketing campaign with the number of subscriptions or actions I received. By comparing for each marketing campaign I know which one was the most cost effective.

See the image below, which is a modified to fit screen shot of the ccount admin page showing two links that were replaced on one html page. Shown are the corresponding number of clicks on each of the two URLs for RSS subscription through the button and through email.

Individual test results for various campaigns and cost analysis will begin tomorrow.

Rate this post: