I decided to test the ReviewMe system for advertisers. To get started you first sign up with ReviewMe (Join Here), then order a review and choose either Blog Marketplace Reviews, Advertiser Offer Reviews or Advertorials.

Blog Marketplace Reviews allow you to choose which blogs you would like to write a review about you. You choose the site and if the site accepts your offer they write a review.

Advertiser Offer Reviews allows you to create a campaign and an offer open to all, with some parameters, that bloggers may choose to accept.

Advertorials allow you to write the review and have others post the review “as is”. You maintain control over the article.

For this test I chose to create a campaign using the Advertiser Offer Reviews. My campaign was for 5 reviews at $10 for a total of $50 on September 6th. I was able to write a small description of my site and what I wanted them to focus on. You are also able to provide the hyperlink (URL and Anchor text) for the blogger to use. Most importantly you can choose the quality of site that is allowed to accept your offer to write a review.

I started the campaign on September 6th and the offer lasts for 30 days, to end October 7th. As of today September 17th I had 3 bloggers decide to take me up on the offer and write posts.

Results

Date of Review	Site Name	Alexa Rank	Site URL
9/7/07	SoulCast	58,339	Post Here
9/10/07	Nuttin but Pimp	238,769	Post Here
9/11/07	Life’s Simple Pleasures	25,429	Post Here

There are two more posts available, I will update as they come in. One of the articles was clearly better than the other two, however both provided the URL and Anchor Text I requested. Each review has multiple components you can control and benefit your site.

• Static Page - unlike a banner advertisement or contextual advertisement, the post having a link back to your site lives forever and is not removed.
• Linking In - By providing the anchor text and URL that links back to your site the search engines may take into account the text of the link thereby increasing your rankings on that keyword search. In other words if you choose to have the text of the link say “dog houses” and all the reviews use this text back to you then you may increase your search engine rankings for that keyword phrase “dog houses”.
• Anchor Text - you provide the link title that appears in your article.
• URL - you choose the URL that links back to your site, it can be to any page on your site.
• Site Traffic - as these links will last forever you will always receive additional website traffic.

As one type of cost benefit analysis you could average the number of click-throughs to the site from the article, knowing that you spent $10 on the article, and determine a cost per click which will continuously decrease over time as you receive more clicks.

Overall the process was simple and once I set up the campaign I was emailed as each post was written. I will continue to use Review Me for reviews and post updates.

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